I have one foot on the Penguins' Stanley Cup bandwagon these days. I really don't get ice hockey, and I don't get the fanaticism of its fans. But I watched some of a couple of the games of Penguins/Flyers series, and I'm happy that the team won. Remember, though, that in most of the United States and in most of the world, professional ice hockey is not a major sport.
Around most of the world, though not in the U.S., soccer is a major sport, and in most places, though obviously not in the U.S., it is
the major sport. And soccer has a substantial tradition and a substantial following in the Pittsburgh region, especially if we focus on Pittsburgh's various international communities. All over the region yesterday, there were bars and family rooms filled with fans screaming at their televisions while watching what some Americans refer to as the Super Bowl of soccer, the UEFA Champions League final.
The Champions League is a tournament in European club soccer that features the top teams from the previous season in the top division of the various European domestic leagues. Given the quality of European club soccer, in effect, the Champions League final pits the two top club teams in the world against one another.
Yesterday, those two teams were Manchester United and Chelsea, two top-flight English Premier League clubs which, not coincidentally, also dueled to this finish this season in League play. By day's end, Man U had accomplished a rare double: It took the League title last week, and yesterday in Moscow it topped Chelsea to take the Champions League title as well.
In this morning's media, the game and the result attracted major coverage in The New York Times. If that's consistent with the stereotype of the Times as serving the elite and effete consumer (even though soccer is traditionally a working-class sport in most of the world), then note that the game and the result also attracted major coverage in USA Today. The final play of the match, in which the Man U goalkeeper stopped a spot kick by Chelsea's Anelka and decided the game on "penalties," was the number one play of the day on ESPN's "Top 10 plays" this morning.
If you get your news from Pittsburgh's print media standard bearer, the Post-Gazette, you would know little of this. Coverage of the Champions League final was relegated to Page 9 of the P-G's Sports section, in the "Morning Briefing" column, in the third item of the column, and in a single short paragraph.
The Post-Gazette wants to sell newspapers, and clearly it believes that it will sell more newspapers to hockey fans and baseball fans and golf fans and basketball fans and football fans and high school sports fans than it will to soccer fans. In business terms, the paper isn't xenophobic; it's rational.
Neither is Pittsburgh xenophobic, despite occasional evidence to the contrary. Rather, the major institutions that shape Pittsburgh's public sphere often seem to be completely unaware of the fact that there are large constiuencies of people here who don't care about hockey, or the future of Downtown, or the Allegheny Conference's celebration of Pittsburgh's 250th birthday. There is an international population in Pittsburgh and a population of people here who are deeply involved in international business, culture, and even sport. And much of the time, they are invisible in the broad public portraits of the region that we watch and read in the media.
Soccer coverage in the Post-Gazette, in other words, is a symptom rather than a problem in itself. With the Internet, cable TV, and other newspapers, I can find all the soccer news I want in other places; its absence from the local paper just gives me another reason to ignore the irrelevance of most of the PG. (As an aside, the frustrating thing about the paper, which I'll write about eventually, is that it has some extraordinary but underused writers; it occasionally turns them loose on real and important stories where they do amazing work, as in the WVU degree scandal; and the publishers' fundamental instincts about urban journalism are mostly sound.)
So I'll close with a related anecdote. The other day I met a colleague for a meal Downtown, and we were talking about the entrepreneurial landscape in Pittsburgh, from professional services firms to funding infrastructure to successful and up-and-coming entrepreneurs. This lawyer works for one of the top high tech law firms Downtown and is very knowledgeable about the well-known players and their strengths and weaknesses. And then I mentioned the
Indian tech community here. This drew a blank stare. Again, this is not xenophobia, and it's not really ignorance. This person
wants to know what's happening around town, and generally does a pretty good job keeping up -- no doubt better than I do. Instead, I believe that it's the failure of the public sphere to tie together some less visible but important strands of regional culture. TiEPittsburgh, the local chapter of an international organization that supports entrepreneurship, especially among Indian communities (TiE stands for "The IndUS Entrepreneurs"), was last mentioned in the Post-Gazette, according to its search engine, in March 2007.
Let's go Pens. What the hell.