The Cupcake Class Expands Its Territory

Yes, I may be the last to know, but the soon-to-open Dozen Cupcakes in Squirrel Hill already has some competition: CoCo's Cupcake Cafe, on Ellsworth in Shadyside, is also in the upscale cupcake business.

“We’ll be open late as an alternative to the bar scene,” says Mullen, a Regent Square resident whose company Good Chemistry has designed products for American Eagle and Barney's. “Ellsworth is going to rock at night--I think it’s what Walnut used to be.”

I've heard that Whole Foods is in this business, too, selling cupcakes for $2.75 a pop (and a four cup minimum). True? Cool. This earlier take on the East End and its environs is finally getting some traction.

I remember when $2.75 used to buy a whole gallon cake. Cupcakes came in one flavor and one flavor only. And when I wanted a drink, I got a drink, not a cupcake.