The branding campaign is underway: The theme is Imagine Pittsburgh, and the site is live and linked from Visit Pittsburgh -- though not from the website of the Allegheny Conference, which is nonetheless responsible for the whole thing. For now, and with one caveat (below), I'm going to give it the benefit of the doubt. Check it out.The caveat is this: Along with "the one approved presentation of the [new] Pittsburgh logo" (reproduced above), there is a delightful set of instructions [pdf]:
The new Pittsburgh logo embodies a fresh way to look at our region.
The inverted "i" can be interpreted both as an exclamation point to show our enthusiasm, and also as a metaphor for how our marketing initiative is going to turn ideas about Pittsburgh upside down.
But the logo is just a little . . . dull, isn't it? I'm imagining . . . sleep. Does the logo remind you of Pittsburgh in any way at all? Color? Typeface? Layout? Does it make you proud to be a Pittsburgher? (Does it make you want to move to Pittsburgh, or better, does it make you want to move your *company* to Pittsburgh?) I didn't think so.
In with the old, out with the new, I think. I violated the instructions and played with the logo, just a little bit:
I'm sure you can do better. I have pretty primitive tools (all I have handy is MS Paint), and I'm a complete amateur. Help the Allegheny Conference brand Pittsburgh. "Imagine Pittsburgh" yourself, and post yours at your own blog, or send them to me, and I'll post them here.
3 comments:
As a whole, I like the slogan, especially for the region. The idea of inviting people to look at the area as sort of blank canvas open to new ideas. The problem is that most people will quickly see that is not true.
The slogan implies somekind of libertarian frontier, so I think that we could sell it for use in Las Vegas. Every good slogan has to ring true and also be embraced by the locals. I wish it did, but this does not ring true.
What happened to the color palette that they rolled out (at great expense) a few years ago?
Do you mean by paying for Heinz Field? the Colors are Black and Gold and they screwed that up!!!
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