The caveat is this: Along with "the one approved presentation of the [new] Pittsburgh logo" (reproduced above), there is a delightful set of instructions [pdf]:
The new Pittsburgh logo embodies a fresh way to look at our region.
The inverted "i" can be interpreted both as an exclamation point to show our enthusiasm, and also as a metaphor for how our marketing initiative is going to turn ideas about Pittsburgh upside down.
But the logo is just a little . . . dull, isn't it? I'm imagining . . . sleep. Does the logo remind you of Pittsburgh in any way at all? Color? Typeface? Layout? Does it make you proud to be a Pittsburgher? (Does it make you want to move to Pittsburgh, or better, does it make you want to move your *company* to Pittsburgh?) I didn't think so.
In with the old, out with the new, I think. I violated the instructions and played with the logo, just a little bit:I'm sure you can do better. I have pretty primitive tools (all I have handy is MS Paint), and I'm a complete amateur. Help the Allegheny Conference brand Pittsburgh. "Imagine Pittsburgh" yourself, and post yours at your own blog, or send them to me, and I'll post them here.