Soccer-Mad World Cup Hosts Know Football - Our Kind

I noticed the following tidbit in the World Cup blog of Sports Illustrated writer Peter King:

Random NFL Experience in South Africa

I'm here with my wife, and the other day, we were in a cab in Cape Town and the driver asked where we were from.

"I grew up in Pittsburgh,'' my wife said.

"The Steelers!!!!'' the fellow said.

"You know the Steelers?'' she said.

"Everyone knows the Steelers!'' he said.