We held Pittsburgh's first Web Analytic's Wednesday (WAW) last night [Wed., 4/5] at Panera's in Oakland on the Blvd. Ten people came and after we all found each other, we had a great discussion. As we get bigger (and come to know each other!) we'll be able to just be more social and network, but for now we talked about web analytics - how query strings work, how to screen your own IP address out of your analytics when you have a range of dynamic addresses (answer: don't), and how organizations are still not understanding the power of analytics. Our WAW wasn't as big as the meeting in London (30 people) or DC (also 30 people) but it was bigger than Chicago or Seattle.
We're a first class city, so let's have first class knowledge workers meeting each other. Get our next meeting on your calendar, May 10 at the same location, 6-8 pm. More details to follow.
Robbin Steif
LunaMetrics
Thursday, April 06, 2006
Web Analytics Wednesday
Robbin Steif of LunaMetrics forwards the following:
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3 comments:
Robbin ran a great meeting with some very interesting, gryphon-like people: part IT, part marketing, part tech-evangelists.
I took home some great information. As I left the meeting I began to think how much work people put into making a website and how little they pay attention to how others use the website.
Understanding and using web analytics makes two-way communication easier and more powerful. To paraphrase Auntie Mame, the internet is a banquet and some poor suckers are starving.
Great example of a group that should exist. PLEASE, do NOT dumb down the content and mission into just a 'social' effort. Keep a purpose. Cover nuts and bolts for new arrivals -- but -- the leadership should colaborate and evolve into higher-order presentations and discussions.
Does that mean you are coming with your blogging friends next month? May 10, 6-8 pm at Panera's in Oakland on the Blvd (I will be arranging to get the private party room.)
Robbin
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