More Cupcakes Coming?

Right after New Year's Day, I heard that pies are the new cupcakes, and cupcakes are dead.

But have rumors of the cupcake's demise been grossly exaggerated?  The New York Times reported today that Crumbs Bake Shop, a New York-based corporated cupcakerie, is going public -- and expanding.  Crumbs currently operates 34 stores across the country, from California to Illinois to New York, and it has plans to expand to 200!

If that happens, then Pittsburgh will have to look to some metric other than the Cupcake Class to measure its upwards aspirations.  Because $4 cupcakes will be everywhere -- if they aren't already.


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Pittsblog 2.0 is written by Mike Madison, a law professor at the University of Pittsburgh. Send email to michael.j.madison[at] Mike also blogs at, on law and technology. Chris Briem of Null Space drops by from time to time.

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Pittsblog 2.0 has a motto: "It's steel good in Pittsburgh." Say it aloud, with a Pittsburgh accent.

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