Aldo Coffee and the Future of Pittsburgh Business

Pittsburgh coffee lovers know Aldo Coffee in Mt. Lebanon. It is a wonderful shop, and it serves outstanding coffee. The owners, Rich and Melanie Westferfield, are unusually savvy and thoughtful small businesspeople. They are launching an online reflection on the future of their store -- and, by extension, on the future of small local businesses in general.

Their first post is here.

You can find some supplemental comments attached to this post.

I'll save my own reactions for another time.


1 Response to "Aldo Coffee and the Future of Pittsburgh Business"

Jonathan Potts said... 7/16/2010 11:06 AM

I don't disagree with a lot of what they say, but I'm also not sure that insulting the people who aren't patronizing you is a good way to get them to do so. I suppose that's part of the point, but it's just a bit too much pretentiousness for me to swallow.

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Pittsblog 2.0 is written by Mike Madison, a law professor at the University of Pittsburgh. Send email to michael.j.madison[at] Mike also blogs at, on law and technology. Chris Briem of Null Space drops by from time to time.

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