Whatsamotto U?

My brother came to Pittsburgh last week for a visit -- his first ever -- and within minutes of deplaning and listening to the briefest of recitals on Pittsburgh's recent history, he came up with a motto for the region that's better (not to mention thousands of dollars cheaper) than any local branding initiative of the last decade. Ready?

It's steel good in Pittsburgh.

This doesn't work as a visual. It only works if you say it aloud, it only works if you say it aloud with your best Pittsburgh accent, and it works best if you say it aloud with your best Pittsburgh accent while wearing a Pens retro jersey and waving a Terrible Towel. Go ahead. Try it. Write a song to it; make a video about it; tell your friends. It's going to be the unofficial motto of Pittsblog (look to the right of the blog), and if someone actually takes me up on my invitation, you'll see links to YouTube galore.

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About Pittsblog

Pittsblog 2.0 is written by Mike Madison, a law professor at the University of Pittsburgh. Send email to michael.j.madison[at]gmail.com. Mike also blogs at Madisonian.net, on law and technology. Chris Briem of Null Space drops by from time to time.

All opinions expressed at Pittsblog 2.0 are those of their respective authors and of no one (and no thing) else, least of all the University of Pittsburgh.

Pittsblog 2.0 has a motto: "It's steel good in Pittsburgh." Say it aloud, with a Pittsburgh accent.

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