Thursday, March 02, 2006

Mindsets: Entrepreneurs vs. Corporate Culture

In Dignity is Deadly, Kathy Sierra breaks down the habits of entrepreneurs.
I'm not saying start-ups couldn't learn a thing or two from Big Business, but keep in mind the name of this blog. We're not doing Best Business Practices For Maximixing Profit. This is about creating passionate users. The good news is the big(ish) companies that "get it" are working hard to incorporate the best of both cultures. There's no REAL reason why a big, established company cannot keep the start-up spirit alive, while still running a business and yes, maximizing shareholder value. And as each day goes by, the chances that your users/customers/clients are from the gamer generation goes up. That's the best news of all... because the post-boomers don't give a damn about your "professionalism". They want to know how you can help them kick ass, and why you don't have a blog.

1 comment:

Anonymous said...

Interesting stuff professor.
Corporate toll-road agreements and financing in Pennsylvania are being studied. Maybe they can sell the HOV lane or 279 north to the Chinese and get the bridges fixed around here and have take out toll booths serving cat on a stick.