Morgan Lewis also tries to bring investors to town periodically and show them a handful of technologies "they haven't seen before," said Mr. Kline.
"If they invest once, they will come back. But until they come in, they think, 'Why come in?' The problem with Pittsburgh is not the perception that we're a steel town. It's the perception that we're a third-rate tech player. People don't know enough about what's going on here."