Searching in Pittsburgh

Local search technology firm Vivisimo gets some nice PR today in The New York Times and the Post-Gazette as it launches its new free consumer search engine, "Clusty". (Note to team: that's a terrible name. If you want people to use your technology, find a name that people can use as a verb -- Google, Yahoo!, Tivo.)

It's a nice boost for Carnegie Mellon, which is the home of the technology team, and a little bit of an image rush for Pittsburgh, but no one should get too excited (get it?) too fast. Vivisimo is mostly in the corporate search business, and it doesn't have any ambitions to play in the consumer space. Meaning: don't hold your breath waiting for a Vivisimo campus in Allegheny County, or for legions of Clusty coders to get rich off of a Vivisimo IPO. For more on the company's real plans, take a look at the report in the Pittsburgh Business Times from last July.

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Pittsblog 2.0 is written by Mike Madison, a law professor at the University of Pittsburgh. Send email to michael.j.madison[at]gmail.com. Mike also blogs at Madisonian.net, on law and technology. Chris Briem of Null Space drops by from time to time.

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