By adding a hip overlay, Pittsburgh hopes to put to rest forever the lingering negative image of Steeltown USA - a rusty, postindustrial city eviscerated by job losses. The city has cleaned up its notoriously sooty skies and rivers and now wants to rebrand itself as a happening place for culture.
The writer did a lot of homework, talking to a who's who of arts and culture institutions in Pittsburgh:
- Deane Root (Music) at Pitt,
- Jerry Coltin (Arts Management) at Carnegie Mellon,
- Barbara Luderowski of The Mattress Factory,
- Mark Weinstein of the Pittsburgh Opera,
- Tinsy Lipchak of the Greater Pittsburgh Convention and Visitors Bureau,
- Elizabeth Bradley (Drama) at Carnegie Mellon,
- Kevin McMahon of the Pittsburgh Cultural Trust,
- Council Member Bill Peduto,
- Tom Sokolowski of The Warhol,
- Laura Hoptman at the Carnegie Museum,
- Professor Hilary Anne Frost-Kumpf (Arts Management) at the University of Illinois-Springfield, and -- last but not least --
- Carol Brown, the former leader of the Cultural Trust.