Wednesday, March 31, 2004

Brainstorming 101: Onward, Into the Fog of Creativity

The New York Times ran this little piece yesterday about a person who runs a "creativity training firm" in Chicago. (The firm is SolutionPeople. The whole idea of "training" people to be creative rubs me the wrong way. We all have creative instincts. Most of us do not live lives that encourage us to use them. My read of the Times piece, though, is that "SolutionPeople" (or at least the guy who runs it) isn't really "training" people to be creative. Instead, he's really encouraging people to tap into and develop confidence in their latent creative senses. This has to be good.

There are more than a few organizations around Pittsburgh that would benefit from this sort of "training." I won't name names. Will you?

No comments: